Along with our internal & external partners, we fully rebranded Comcast Spotlight as a leader within multiscreen-screen advertising solutions. B2C and B2B communications included an image campaign, new brand guidelines, video, digital, design and sales marketing materials. Strategy and research was key to the success of the overall project.
Quirky and deliberately lo-fi movie theater/bar/food chain based in Austin, Texas that prides itself on it’s unique outlook. Through multiple 360 integrated campaigns, we positioned Alamo as the original experience among a slew of new competition with similar business models. Media included broadcast, digital, social and events that not only served as image campaigns but also promoted various offers with measurable results.
Pitch materials to retain and grow dollars potentially moving from linear to digital marketing initiatives. Transformed the idea of what the deck would typically be by rethinking it as a partnership opportunity instead of a straight sales pitch. We edited a MOPAR + Comcast video to open the client presentation. Focused on the idea that all media is now interconnected and that ultimately we get it – we get your brand heritage and your needs for today and the future. Digital still drives linear and together that is a powerful 1-2 combo.
Xfinity + Comcast’s Advanced Advertising division teamed up with Universal Music Group to promote a growing music initiative. We piloted the program with Katy Perry, quickly followed by Shawn Mendes. The program was strategically timed for Shawn’s self-titled album and worldwide tour release. Advertisers had the unique opportunity to sponsor exclusive, behind-the-scenes content only available on Xfinity On-Demand.
Strategy, media and creative promotion during Black History Month for Lexus’ tie-in with Marvel’s Black Panther movie. Partnered with Lexus’ multi-cultural agency to specifically target the African American and Hispanic markets, ages 18+, to introduce them to this premier automotive brand.
Part of the original team who launched Time Warner Cable’s ClickedIn platform – an advertising and product strategy solution. Developed its evolution into their Direct Marketing Solutions (DMS) division. Built and run as a startup, disruptive team funded by the larger organization, we introduced 360 multi-screen campaigns and analytics to select clients. Media included broadcast, digital, social and experiential channels along with custom marketing & strategic consultative services.
Rebranding concepts for premium clothier Paul Stuart. With abrupt financial market shifts and their key target changing to a younger professional, Paul Stuart was looking to evolve their traditional image while still keeping their brand essence. Visiting the boutique is a custom experience as individual as their select clientele. We developed three approaches that spoke to a younger, well dressed individual.
The Classics or Icons – these are men that are timeless and resonate with all audiences regardless of generation.
The New Legends – represent modern, current celebrities that always possess style and are bound to become tomorrow’s classic men.
Today’s Well Dressed Man – these are not celebrities but the sharp man on the street, the one who who is comfortable having a unique edge and is unafraid to zag when others zig.
Rebranded the Jewish Board of Family and Children’s Services (JBFCS) with a new image campaign deployed through print, digital and outdoor media. In contrast to their previous feel-good branding, the imagery and copy are simple and graphic. Based on consumer research, we wanted to dispel the notion to the public and potential donors that JBFCS is a religion-specific organization. The reality is that they help all denominations with a very wide set of needed services. Measured results included increased awareness, greater donations and ultimately more aid given to individuals and families in need.